So what do you need to submit a complaint? It's quite easy actually - get the name of the company, the address, phone and email, website URL, and what you are complaining about. It only takes like 5 min total and poof it is there. Not sure what happens next though. I will have to wait and see really but I hope it does something. Have one other site I am debating on reporting, I may just wait to see what happens with the homeopath.
I have a PDF of my complaint if anyone is interested - email me firstname.lastname@example.org