Well Huffpo has done it again. Dissecting beauty products sounds like it could be good, in fact they make a few good lines which are washed out in the usual rubbish, like this decent one:
"For example, most anti-aging skincare average only about 3% active ingredients - just enough for marketing purposes, but not enough to make a real difference in the appearance of your skin."
Isn’t this wonderful, has the world come to an end? Nope. Apparently Huffpo forgot that the usual shtick is nonsense and frankly 3% active ingredient is more than homeopathy has, not that that is hard since homeopathy has no active ingredients. Despite the advertising nature in that bit it actually says that 3% isn't enough! Amazing but lo and behold the next click into the beauty section yields a return to the usual:
"Before talking about antioxidants, we have to look at free radicals. Free radicals are molecules with an odd number of electrons that damage skin cells by stealing their electrons...
Now, for the really scary part: Our bodies don't have a natural defense against free radicals. That's why it's so important to eat a diet rich in antioxidants, nutrients that are proven to "neutralize" free radicals and stop their damaging effects..."
Cleverly for this boost they didn’t know that free radicals are also beneficial; there appear to be metabolic benefits to free radicals... well. I don't think I want my body to have a defense against free radicals personally.
Ah well enough of a bash on Huffpo. This was just nonsense anyway.